This is the essential book on why some businesses fail...and how to
avoid it. From the best-selling author of The Death of Economics and
Butterfly Economics, this is a ground-breaking look at a truth all too
seldom acknowledged: most commercial and public policy ventures will not
succeed. Paul Ormerod draws upon recent advances in biology to help us
understand the surprising consequences of the Iron Law of Failure. And,
he shows what strategies corporations, businesses and governments will
need to adopt to stand a chance of prospering in a world where only one
thing is certain.