Are you paid what you deserve by your clients? Learn to negotiate with
your clients more profitably. This book will save you a fortune and
maybe even make you a fortune. Its practical approach means you can
apply the proven strategies in your business today. You will discover:
How to confidently hold your price, How to say 'no' to clients while
improving your relationship, How to negotiate higher fees and prices,
How to handle unrealistic timescales and budgets, How to respond to
'you've got the business if you drop your price' and How to prepare for
meetings with Procurement. Why Do Smart People Make Such Stupid
Mistakes? is a practical negotiation guide to more profitable client
relationships for marketing and communication agencies, sales teams and
professional service people.