Even before mass marketing, American consumers bought products that
gentrified their households and broadcast their sense of "the good
things in life."
Bridging literary scholarship, archeology, history, and art history,
Whitewashing America: Material Culture and Race in the Antebellum
Imagination explores how material goods shaped antebellum notions of
race, class, gender, and purity.
From the Revolutionary Way until the Civil War, American consumers
increasingly sought white-colored goods. Whites preferred mass-produced
and specialized products, avoiding the former dark, course, low-quality
products issued to slaves. White consumers surrounded themselves with
refined domestic items, visual reminders of who they were, equating
wealth, discipline, and purity with the racially "white."
Clothing, paint, dinnerware, gravestones and buildings staked a visual
contrast, a portable, visible title and deed segregating upper-class
whites from their lower-class neighbors and househo