The abundance of whitefish in the Lake Michigan bay that frames this
village gave it its name. The whitefish also helped feed the appetites
of patrons of the resorts that once graced the community. Whitefish Bay
quickly grew away from fishing and resorts to become the Gold Coast
village north of Milwaukee. Nestled close enough to the city to allow an
easy work commute, yet far enough away to provide an attractive
community atmosphere, Whitefish Bay became a desirable location for
families to put down roots. Stately homes went up alongside early
farmhouses. Stores and other vibrant commercial enterprises quickly
followed along with schools, churches, clubs, and organizations that
continue to provide residents with a strong sense of community.