A fascinating deep dive on innovation from the New York Times
bestselling author of How We Got To Now and Unexpected Life
The printing press, the pencil, the flush toilet, the battery--these are
all great ideas. But where do they come from? What kind of environment
breeds them? What sparks the flash of brilliance? How do we generate the
breakthrough technologies that push forward our lives, our society, our
culture? Steven Johnson's answers are revelatory as he identifies the
seven key patterns behind genuine innovation, and traces them across
time and disciplines. From Darwin and Freud to the halls of Google and
Apple, Johnson investigates the innovation hubs throughout modern time
and pulls out the approaches and commonalities that seem to appear at
moments of originality.