Doug Underwood

(Author)

When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media (Revised)Paperback - Revised, 23 November 1995

When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media (Revised)
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Print Length
259 pages
Language
English
Publisher
Columbia University Press
Date Published
23 Nov 1995
ISBN-10
0231080492
ISBN-13
9780231080491

Description

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

Product Details

Author:
Doug Underwood
Book Edition:
Revised
Book Format:
Paperback
Country of Origin:
US
Date Published:
23 November 1995
Dimensions:
22.83 x 15.24 x 1.83 cm
ISBN-10:
0231080492
ISBN-13:
9780231080491
Language:
English
Location:
New York
Pages:
259
Weight:
394.63 gm

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