'Most underrated group? World of Twist.' - LIAM GALLAGHER'They're a top
band. No one could do what World of Twist do, except World of Twist.' -
NOEL GALLAGHER'They were such a special band, such a moment in time, and
Gordon has written such a special book.' - JON RONSONWorld of Twist: the
greatest lost band of all time.While fame, glory and untold riches
seemed like an inevitability for World of Twist at the turn of the '90s,
the universe was simply not ready for a group of retro futurists,
psychedelic adventurers and cosmic tunesmiths. Too late for Madchester,
too early for Britpop and too much fun to pigeonhole, the band went on
to face a demoralising string of near-misses and 'what could have
been's, ultimately falling apart in a medley of incompatible drugs,
musical contretemps, sartorial differences and all-round
shoulder-shrugging apathy.But they burned bright and left an indelible
mark on everyone who looked deep into their light...Now, in When Does
the Mind-Bending Start?, co-founder, guitarist and principal songwriter
Gordon King tells the incredible inside story of his time with World of
Twist, revealing the jealousy, anguish and personal demons experienced
by the clashing personalities of King and the band's late singer, Tony
Ogden.This is a memoir of tragedy and triumph, comedy and drama, demise
and recovery.
