WALL STREET JOURNAL BESTSELLER--now in paperback!
When everyone around you is asking What's in it for me?, Joe
Polish--"the most connected person on the planet"--offers one simple
question to change the conversation.
"You'll be surprised by how hard and deep this book hits. It generously
shows the how and why of connection, and it's not what you expect." --
Dr. Benjamin Hardy, author of Be Your Future Self Now
There's no shortage of networking and entrepreneurship advice in books
and on social media in today's world--but it's harder than ever to know
what's authentic. To make matters worse, taking the wrong advice can
result in superficial connections, transactional relationships, and
unsatisfying interactions with others without any real rapport.
In What's in It for Them?, entrepreneur and marketer extraordinaire
Joe Polish faces the problem of personal and professional disconnection
head-on, offering a heart- and mind-expanding guide on how to:
-
Deepen rapport and connect with others by identifying and reducing
their suffering
-
Update Dale Carnegie's insights to win the right friends and
influence the right people
-
Overcome others' intimidation tactics to find true appreciation in
relationships
-
Build character for better results than capabilities can ever give on
their own
-
Protect your efforts from the "takers" of the world
And much more--all to help the givers of the world thrive in business
without neglecting their relationships.
Early in life, Joe Polish's struggles with trauma and addiction led him
to a disconnected life. After getting sober in recovery, he spent years
developing his genuine and generous approach to building rapport and
transformed from a dead broke carpet cleaner to being dubbed "the most
connected person on the planet" for his work with Genius Network, one of
the world's most impactful networking groups for high-achieving
entrepreneurs. In What's in It for Them?, he explains his
one-of-a-kind approach to rapport-building he used to get there--and
offers a few cautionary tales along the way.
"A treasure, filled with profound wisdom and practical strategies that
will benefit you and those you serve for years to come." -- Marie
Forleo, #1 New York Times best-selling author of Everything Is
Figureoutable
