WALL STREET JOURNAL BESTSELLER!
When everyone around you is asking What's in it for me?, Joe
Polish--"the most connected person on the planet"--offers one simple
question to change the conversation.
There's no shortage of networking and entrepreneurship advice in books
and on social media in today's world--but it's harder than ever to know
what's authentic. To make matters worse, taking the wrong advice can
result in superficial connections, transactional relationships, and
unsatisfying interactions with others without any real rapport.
Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has
discovered, there's a simple (though sometimes not easy) way out that
begins with one question: "What's in it for them?"
In What's in It for Them?, Polish faces the problem of personal and
professional disconnection head-on, offering entrepreneurs a heart- and
mind-expanding guide on how to:
- Deepen rapport and connect with others by identifying and reducing
their suffering
- Update Dale Carnegie's insights to win the right friends and
influence the right people
- Overcome others' intimidation tactics to find true appreciation in
relationships
- Build character for better results than capabilities can ever give
on their own
- Use basic marketing principles to find true love
- Protect your efforts from the "takers" of the world
And much more--all to help the givers of the world thrive in business
without neglecting their relationships.
Early in life, Joe Polish's struggles with trauma and addiction led him
to a disconnected life. After getting sober in recovery, he spent years
developing his genuine and generous approach to building rapport and
transformed from a dead broke carpet cleaner to being dubbed "the most
connected person on the planet" for his work with Genius Network, one of
the world's most impactful networking groups for high-achieving
entrepreneurs.
After 30 years of putting his own advice into practice, Polish now
speaks to audiences all around the world and is surrounded by business
leaders and billionaires he calls friends. In What's in It for Them?,
he explains his one-of-a-kind approach to rapport-building he used to
get there--and offers a few cautionary tales along the way.
