"In this not-too-long and easy-to-read book, author Celia Hodent
presents a clear overview of the challenges, demands, and rewards of
becoming a user experience professional. If this field interests you,
there's no better place to start than with the volume you now hold in
your hand."
Alan Cooper, Ancestry Thinker, Software Alchemist, Regenerative Rancher,
Author of The Inmates Are Running the Asylum: Why High Tech Products
Drive Us Crazy and How to Restore the Sanity
The main objective of What UX is Really About: Introducing a Mindset
for Great Experiences is to provide a quick introduction to user
experience (UX 101) for students, professionals, or simply curious
readers who want to understand this trendy yet commonly misunderstood
practice better. Readers will learn that UX is much more than a set of
techniques, guidelines, and tools. It is a mindset; a philosophy
that takes the perspective of the humans that will use a product. It is
about solving their problems, offering them a pleasurable experience,
and building a win-win, long-lasting relationship between them and the
company developing the product. Above all, it is about improving
people's lives with technology. What UX is Really About is
informative, concise, and provides readers with a high-level overview of
the science, design, and methodologies of UX.
KEY FEATURES:
- The most approachable and concise introduction book about UX.
- Easy to read and aims to popularize the UX mindset while debunking
its main misconceptions.
- Small format size makes it easy to carry around.
- Includes content relatable and meaningful to the readers by taking
many examples from everyday life with a conversational and light writing
style.
- Tackles the psychology, design, research, process, strategy, and
ethics behind offering the best experience with products, systems, or
services.
- Includes a glossary.
Celia Hodent holds a PhD in psychology, and is a leading expert in the
application of cognitive science and psychology to product development,
with over 13 years of experience in the development of UX strategy in
video game studios, such as Ubisoft, LucasArts, and Epic Games
(Fortnite). She currently leads an independent UX consultancy, working
with a wide range of international media and enterprise companies to
help ensure their products are engaging, successful, and respectful of
users. Celia conducts workshops and provides guidance on the topics of
game-based UX, playful learning ("gamification"), ethics, implicit
biases, and inclusion in tech. Celia is the author of The Gamer's
Brain: How Neuroscience and UX Can Impact Video Game Design and The
Psychology of Video Games.
