Celia Hodent

(Author)

What UX Is Really about: Introducing a Mindset for Great ExperiencesPaperback, 15 December 2021

What UX Is Really about: Introducing a Mindset for Great Experiences
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Print Length
114 pages
Language
English
Publisher
CRC Press
Date Published
15 Dec 2021
ISBN-10
1032104449
ISBN-13
9781032104447

Description

"In this not-too-long and easy-to-read book, author Celia Hodent presents a clear overview of the challenges, demands, and rewards of becoming a user experience professional. If this field interests you, there's no better place to start than with the volume you now hold in your hand."

Alan Cooper, Ancestry Thinker, Software Alchemist, Regenerative Rancher, Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students, professionals, or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques, guidelines, and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems, offering them a pleasurable experience, and building a win-win, long-lasting relationship between them and the company developing the product. Above all, it is about improving people's lives with technology. What UX is Really About is informative, concise, and provides readers with a high-level overview of the science, design, and methodologies of UX.

KEY FEATURES:

- The most approachable and concise introduction book about UX.

- Easy to read and aims to popularize the UX mindset while debunking its main misconceptions.

- Small format size makes it easy to carry around.

- Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style.

- Tackles the psychology, design, research, process, strategy, and ethics behind offering the best experience with products, systems, or services.

- Includes a glossary.

Celia Hodent holds a PhD in psychology, and is a leading expert in the application of cognitive science and psychology to product development, with over 13 years of experience in the development of UX strategy in video game studios, such as Ubisoft, LucasArts, and Epic Games (Fortnite). She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies to help ensure their products are engaging, successful, and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX, playful learning ("gamification"), ethics, implicit biases, and inclusion in tech. Celia is the author of The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games.

Product Details

Author:
Celia Hodent
Book Format:
Paperback
Country of Origin:
US
Date Published:
15 December 2021
Dimensions:
22.86 x 15.24 x 0.69 cm
ISBN-10:
1032104449
ISBN-13:
9781032104447
Language:
English
Location:
Oxford
Pages:
114
Publisher:
Weight:
176.9 gm

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