Based on a groundbreaking study, analysing data on 200 management
practices gathered over a 10 year period. Reveals the effectiveness of
the 4+2 practices (4 primary and 2 of 4 possible secondary) practices
that really matter -- the ones that, if followed rigorously, ensure
sustained business success. With a new introduction by the authors.
With hundreds of well-known management practices and prescriptions
promoted by consultants and available to business, which are really
effective and contribute to the growth and continued success of a
company? Which do little or nothing? Based on the "Evergreen Project," a
massive, 5 year study involving the business school faculties of ten
universities, the authors set out to find the management practices that
truly promote long-term growth and success. Their findings will
revolutionize the art and practice of business management.The book shows
that there are essentially six management practices that all successful
companies must master simultaneously. They range from focusing on a
strategy of growth to maintaining the depth and quality of human talent
in the organization.