This is not a book about one thing. It's not a 250-page dissertation on
leadership, teams or motivation. Instead, it's an agenda for building
organizations that can flourish in a world of diminished hopes,
relentless change and ferocious competition.
This is not a book about doing better. It's not a manual for people who
want to tinker at the margins. Instead, it's an impassioned plea to
reinvent management as we know it--to rethink the fundamental
assumptions we have about capitalism, organizational life, and the
meaning of work.
Leaders today confront a world where the unprecedented is the norm.
Wherever one looks, one sees the exceptional and the extraordinary:
- Business newspapers decrying the state of capitalism.
- Once-innovative companies struggling to save off senescence.
- Next gen employees shunning blue chips for social start-ups.
- Corporate miscreants getting pilloried in the blogosphere.
- Entry barriers tumbling in what were once oligopolistic strongholds.
- Hundred year-old business models being rendered irrelevant overnight.
- Newbie organizations crowdsourcing their most creative work.
- National governments lurching towards bankruptcy.
- Investors angrily confronting greedy CEOs and complacent boards.
- Newly omnipotent customers eagerly wielding their power.
- Social media dramatically transforming the way human beings connect,
learn and collaborate.
Obviously, there are lots of things that matter now. But in a world of
fractured certainties and battered trust, some things matter more than
others. While the challenges facing organizations are limitless;
leadership bandwidth isn't. That's why you have to be clear about what
really matters now. What are the fundamental, make-or-break issues that
will determine whether your organization thrives or dives in the years
ahead? Hamel identifies five issues are that are paramount: values,
innovation, adaptability, passion and ideology. In doing so he presents
an essential agenda for leaders everywhere who are eager to...
- move from defense to offense
- reverse the tide of commoditization
- defeat bureaucracy
- astonish their customers
- foster extraordinary contribution
- capture the moral high ground
- outrun change
- build a company that's truly fit for the future
Concise and to the point, the book will inspire you to rethink your
business, your company and how you lead.
