When it comes to strategy, the mistake most managers make is thinking
they have one when they don't.
Joan Magretta, author of the bestselling book Understanding Michael
Porter, has teamed up with illustrator Emile Holmewood to capture
essential strategy concepts in a short, easy-to-understand, graphic
format.
Here you'll find the classic Porter frameworks—industry structure and
the Five Forces, competitive advantage and the value chain—as well as a
set of practical tests to apply in evaluating existing strategies or
developing new ones. You'll also learn Porter's thinking about critical
issues such as scale, goal setting, sustainability, and disruption.
With a relatable cast of characters—a deadlocked team of managers calls
in Professor Porter to help them devise a new strategy—this book brings
a sense of fun to a serious subject. It will help you quickly grasp the
fundamentals of strategy, whether you're a seasoned strategist looking
to cut through all the new buzzwords or a new manager about to lead your
first strategy meeting.