Joan Magretta

(Author)

What Is Strategy?: An Illustrated Guide to Michael PorterHardcover, 15 September 2020

What Is Strategy?: An Illustrated Guide to Michael Porter
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Print Length
80 pages
Language
English
Publisher
Harvard Business Review Press
Date Published
15 Sep 2020
ISBN-10
1633698238
ISBN-13
9781633698239

Description

When it comes to strategy, the mistake most managers make is thinking they have one when they don't.

Joan Magretta, author of the bestselling book Understanding Michael Porter, has teamed up with illustrator Emile Holmewood to capture essential strategy concepts in a short, easy-to-understand, graphic format.

Here you'll find the classic Porter frameworks—industry structure and the Five Forces, competitive advantage and the value chain—as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption.

With a relatable cast of characters—a deadlocked team of managers calls in Professor Porter to help them devise a new strategy—this book brings a sense of fun to a serious subject. It will help you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting.

Product Details

Author:
Joan Magretta
Book Format:
Hardcover
Country of Origin:
US
Date Published:
15 September 2020
Dimensions:
25.65 x 25.65 x 1.52 cm
Illustrator:
ISBN-10:
1633698238
ISBN-13:
9781633698239
Language:
English
Pages:
80
Weight:
635.03 gm

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