This resource is the latest in NAHB's long commitment to home buyer
preferences research. It provides the most current and accurate
information on buyer preferences so that you can deliver the home (and
community) that today's buyers want and are willing to pay for. In this
latest study, the analysis shows not only what the typical, average
buyer wants in terms of features, layout, technology or community
amenities, but also how those preferences differ based on demographic
factors, such as age, race/ethnicity, geographic location, income or
price point.