What Are the Main Features of Franchising? Advantages and Disadvantages of a Franchise SystemPaperback, 17 November 2020

Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Köln RFH, language: English, abstract: The aim of this term paper is to investigate the success of the sales system "Franchising" and to explain it theoretically. In this regard the concept of franchising and its origin are explained at the beginning. Franchising is a generally and internationally accepted business system. In Germany there are more than 850 companies working with this selling system. During the last ten years the German franchise industry managed to double its sales from 22 billion to 48 billion in 2010. I want to give a rough survey about the topic Franchising. How this business system has developed, grown and expanded. What are the positive aspects of Franchising and what are the disadvantages of this system?