Why should you study anthropology? How will it enable you to understand
human behaviour? And what will you learn that will equip you to enter
working life?
This book describes what studying anthropology actually means in
practice, and explores the many career options available to those
trained in anthropology. Anthropology gets under the surface of social
and cultural diversity to understand people's beliefs and values, and
how these guide the different lifeways that these create. This
accessible book presents a lively introduction to the ways in which
anthropology's unique research methods and conceptual frameworks can be
employed in a very wide range of fields, from environmental concerns to
human rights, through business, social policy, museums and marketing.
This updated edition includes an additional chapter on anthropology and
interdisciplinarity.
This is an essential primer for undergraduates studying introductory
courses to anthropology, and any reader who wants to know what
anthropology is about.