With so many customers taking to the web for information, every business
needs to have an online presence, especially a small business. However,
a simple website won't suffice, and each enterprise has to properly
connect with customers to build and nurture a relationship that will
ensure their devotion to the brand. This is where Nathalie Nahai, the
Web Psychologist, steps in.
Nahai expertly draws from the fields of psychology, neuroscience, and
behavioral economics to share the latest developments, innovative
techniques, and original insights that will lead any small business to
online success, with information on:
- Targeting the emotional versus the rational brain
- The psychology of decision making
- How to pinpoint your target market
- Communicating persuasively
- Utilizing images, video, and colors to grab attention
- Making a website easy to use
- Using social media to connect
- Increasing sales through e-commerce
What makes consumers click on a link? In what ways can you target
different demographics? How do you make the web work for you? The tools
in this book will give you answers to help develop a compelling,
influential, and profitable online strategy to catapult your brand to
the next level.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad
range of books on the visual and performing arts, with emphasis on the
business of art. Our titles cover subjects such as graphic design,
theater, branding, fine art, photography, interior design, writing,
acting, film, how to start careers, business and legal forms, business
practices, and more. While we don't aspire to publish a New York Times
bestseller or a national bestseller, we are deeply committed to quality
books that help creative professionals succeed and thrive. We often
publish in areas overlooked by other publishers and welcome the author
whose expertise can help our audience of readers.
