Ingrid Haidegger

(Author)

Watch It!: Movie Posters as Marketing Tools and Genre IndicatorsHardcover, 7 July 2017

Watch It!: Movie Posters as Marketing Tools and Genre Indicators
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Part of Series
Film and Television Studies
Print Length
233 pages
Language
English
Publisher
Universitatsverlag Winter
Date Published
7 Jul 2017
ISBN-10
3825366987
ISBN-13
9783825366988

Description

Despite being mute and static, the movie poster manages to inform potential audiences of a film's rough content and encourages them to buy the ticket after one quick look. The poster achieves this by strategically combining verbal and visual design elements. Titles, claims, taglines, release dates, studio logos, symbols, star images, and the like are presented in a particular light, layout, frame, setting, and color depending on which genre the advertised film belongs to. 'Watch It!' discusses the forms and functions of these and other generic verbal and visual movie poster elements. It analyzes ten film genres and their poster design conventions using a corpus of 250 popular movie posters of (mostly) Hollywood films produced between 2010 and 2015.

Product Details

Author:
Ingrid Haidegger
Book Format:
Hardcover
Country of Origin:
US
Date Published:
7 July 2017
ISBN-10:
3825366987
ISBN-13:
9783825366988
Language:
English
Location:
Heidelberg
Pages:
233
Weight:
1065.94 gm

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