The aluminum and cookware industries in Washington County were main
employers during the 20th century. Manufacturing competitors West Bend
Aluminum Company and Kewaskum Aluminum Company (later Regal Ware, Inc.)
began production early in the 20th century only eight miles apart. These
company histories, while interesting in themselves, would be remiss
without discussion of broader influences. Both companies had a
substantial effect on American consumerism, women's social roles, and
industrial design. Today the West Bend Company and Regal Ware, Inc., are
two of the best-known makers of cookware and small appliances around the
world. Their ability to survive economic depression, war, and changing
times are three reasons for their success and make them excellent
examples of the American dream come to life. With deep roots in
Washington County, they were able to spread wide nets and capture
loyalty around the globe.