David Craig

(Author)

Wanghong as Social Media Entertainment in China (2021)Paperback - 2021, 26 February 2022

Wanghong as Social Media Entertainment in China (2021)
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Part of Series
Palgrave Studies in Globalization, Culture and Society
Print Length
197 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
26 Feb 2022
ISBN-10
3030653781
ISBN-13
9783030653781

Description

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.

Product Details

Authors:
David CraigJian LinStuart Cunningham
Book Edition:
2021
Book Format:
Paperback
Country of Origin:
NL
Date Published:
26 February 2022
Dimensions:
21.01 x 14.81 x 1.22 cm
ISBN-10:
3030653781
ISBN-13:
9783030653781
Language:
English
Location:
Cham
Pages:
197
Weight:
276.69 gm

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