Walmart provides a detailed assessment of the world's largest retailer
that forever changed the face of retailing. The book examines Walmart's
successes, failures, and whether it can stay ahead for the next 50
years. Despite being a source for best practice in procurement,
logistics, systems and store format innovation, the retail giant is now
facing several issues that affect its future development. Starting from
its inception in rural Arkansas in 1962, this objective analysis of
Walmart's history addresses the rapid change of retail, including the
rise of e-commerce and multi-channel retailing; Walmart International
and its 'everyday low prices' philosophy; the saturation of the
superstore format, and much more.
In a time of rapid change, will the world's largest retailer be able to
reconfigure? Walmart provides the necessary insights for retailers,
advertisers, other business professionals and students to understand how
Walmart became a retail giant, the lessons that can be learned, and what
is in store for the future.