Bryan Roberts

(Author)

Walmart: Key Insights and Practical Lessons from the World's Largest RetailerPaperback, 24 April 2012

Walmart: Key Insights and Practical Lessons from the World's Largest Retailer
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Print Length
240 pages
Language
English
Publisher
Kogan Page
Date Published
24 Apr 2012
ISBN-10
0749462736
ISBN-13
9780749462734

Description

Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more.

In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future.

Product Details

Authors:
Bryan RobertsNatalie Berg
Book Format:
Paperback
Country of Origin:
US
Date Published:
24 April 2012
Dimensions:
23.37 x 15.9 x 1.4 cm
ISBN-10:
0749462736
ISBN-13:
9780749462734
Language:
English
Location:
London
Pages:
240
Publisher:
Weight:
367.41 gm

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