Stephan Schmidheiny, author of the hugely influential Changing Course,
has joined with fellow prime movers in the World Business Council for
Sustainable Development-Chad Holliday of DuPont and Philip Watts of
Royal Dutch/Shell-to spell out the business case for addressing
sustainable development as a key business strategy.
The authors insist that a global partnership-between governments,
business and civil society-is essential, if accelerating moves towards
globalization are to maximize opportunities for all, especially the
world's poor. They argue that far more eco-efficient and socially
equitable modes of development must be pursued in order to allow poorer
nations to raise their standards of living.
To achieve these aims, the book explains that markets must be mobilized
in favor of sustainability, leveraging the power of innovation and
global markets for the benefits of everyone. Business cannot succeed in
failing societies.
Whether small, medium or large, all businesses must innovate and change
to meet the social and environmental challenges of the coming years.
Walking the Talk provides proven strategies for doing just that, and
real-world examples of business leaders who are becoming a leading force
for change-improving both their own bottom lines and quality of life for
future generations around the world.
