The application of digital voice assistants has been spreading in the US
since 2015. In Germany, about one third of the population between the
ages of 17 and 69 used such a tool in 2017. This not only creates new
opportunities but also new challenges for businesses as the results of a
voice search often only deliver a single result. How can businesses
ensure the visibility of their product or brand regardless? According to
Patricia Gomes Fernandes, dealers particularly fear that voice
assistants don't play advertisements. For this reason, she explains how
businesses best use applications for digital voice assistants. She
offers recommendations for producers and dealers and shows how they can
have voice assistants like Alexa present their products. In this
publication: - Online Marketing; - Amazon; - Advertising; - Voice Search
Marketing; - Customer Journey