Patricia Gomes Fernandes

(Author)

Voice Search Marketing. Strategies for the successful use of digital voice assistantsPaperback, 13 October 2021

Voice Search Marketing. Strategies for the successful use of digital voice assistants
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Print Length
136 pages
Language
English
Publisher
Studylab
Date Published
13 Oct 2021
ISBN-10
396095994X
ISBN-13
9783960959946

Description

The application of digital voice assistants has been spreading in the US since 2015. In Germany, about one third of the population between the ages of 17 and 69 used such a tool in 2017. This not only creates new opportunities but also new challenges for businesses as the results of a voice search often only deliver a single result. How can businesses ensure the visibility of their product or brand regardless? According to Patricia Gomes Fernandes, dealers particularly fear that voice assistants don't play advertisements. For this reason, she explains how businesses best use applications for digital voice assistants. She offers recommendations for producers and dealers and shows how they can have voice assistants like Alexa present their products. In this publication: - Online Marketing; - Amazon; - Advertising; - Voice Search Marketing; - Customer Journey

Product Details

Author:
Patricia Gomes Fernandes
Book Format:
Paperback
Country of Origin:
US
Date Published:
13 October 2021
Dimensions:
21.01 x 14.81 x 0.81 cm
ISBN-10:
396095994X
ISBN-13:
9783960959946
Language:
English
Pages:
136
Publisher:
Weight:
185.97 gm

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