Life in the image world has made us all voracious, if not always
deliberate, consumers of visual messages. Easy access to computer
graphic tools has turned many of us into either amateur or professional
image producers. But without a basic understanding of visual language, a
productive dialogue between producers and consumers of visual
communication is impossible. Visual Grammar can help you speak and
write about visual objects and their creative potential, and
betterunderstand the graphics that bombard you 24/7. It is both a primer
on visual language and a visual dictionary of the fundamental aspects of
graphic design.
Dealing with every imaginable visual conceptfrom abstractions such as
dimension, format, and volume; to concrete objects such as form, size,
color, and saturation; to activities such as repetition, mirroring,
movement, and displacement; to relations such as symmetry, balance,
diffusion, direction, and variationthis book is an indispensable
reference for beginners and seasoned visual thinkers alike. Whether you
simply want to familiarize yourself with visual concepts or whether
you're an experienced designer looking for new ways to convey your ideas
to a client, Visual Grammar is the clearand concise manual that you've
been looking for.