Christian Leborg

(Author)

Visual Grammar: A Design HandbookPaperback, 11 May 2006

Visual Grammar: A Design Handbook
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Part of Series
Design Briefs
Print Length
96 pages
Language
English
Publisher
Princeton Architectural Press
Date Published
11 May 2006
ISBN-10
1568985819
ISBN-13
9781568985817

Description

Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and betterunderstand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design.

Dealing with every imaginable visual conceptfrom abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variationthis book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clearand concise manual that you've been looking for.

Product Details

Author:
Christian Leborg
Book Format:
Paperback
Country of Origin:
US
Date Published:
11 May 2006
Dimensions:
21.54 x 17.68 x 0.97 cm
ISBN-10:
1568985819
ISBN-13:
9781568985817
Language:
English
Location:
New York, NY
Pages:
96
Weight:
249.48 gm

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