Visual Communication: From Theory to Practice explores how cultural
theory can be applied to the real-world practice of graphic design.
Theories are presented and then discussed by designers such as Neville
Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.
Issues such as mass culture, political design and semiotics are all
debated, making this a unique companion to theory and culture modules on
any undergraduate degree course in graphic design. Visual
Communication helps students to develop sound critical judgment and
informed strategies for the conception of new ideas that accurately
reflect the current zeitgeist.