Debra Jane Seltzer's beautiful collection of images features some of the
most stunning signs that remain on public display in the United States.
The focus is on neon signs from the 1940s and 1950s. There are also
examples of increasingly rare opal glass letter and bulb signs from the
1920s and 1930s. In addition, you will find stylish and underappreciated
plastic signs from the 1960s and 1970s. Represented within are
Sputnik-shaped signs, mechanical signs, as well as signs with
representations of pizza chefs, diving women, animals, doughnuts and
more. There is also a discussion of the vulnerability of these signs due
to their deterioration, changes in sign laws, and the popular transition
from neon to LED lighting and electronic displays. Maintaining these
signs has become too expensive for most business owners. In recent
years, countless wonderful signs have been hauled to the scrapyard. A
much smaller percentage have been saved, restored, and/or relocated
through community action and online fundraising efforts. Other signs
have found new life at museums or have safely vanished into private
collections. This book offers suggestions as to what you can do to save
these signs. Vintage signs are unique works of art and craftsmanship.
They are personal connections to the past and community landmarks. They
have also become tourist attractions. However, the signs which appear in
this book could disappear at any time. So, see them and shoot them while
you can.
