"If you're in the information business (and we all are in the
information business), Tercek's urgent manifesto will help you see the
future, so you can prepare for it." - Seth Godin
Brace yourself for enormous changes ahead. Familiar fixtures of the
economic landscape, including retail stores, physical products,
corporations and even human workers, are about to be vaporized--replaced
by digital information.
A novel combination of new technologies-- mobile, cloud, crowd,
artificial intelligence -- are reconfiguring every economic sector and
industrial system on the planet. Even industries that were long
considered immune to digital transformation are suddenly vulnerable to
rapid dematerialization: now automobiles, hotels, health care, and
higher education can be replaced by an app-enabled marketplace.
The process of vaporization is relentless and all-pervasive. For
consumers this change is as bewildering as it is exhilarating. For CEOs
of old-school firms, the change is terrifying. But for startup Internet
companies, it's the greatest landgrab since the Gold Rush.
In Vaporized, innovation expert Robert Tercek shows us how this process
works and takes us to the front line of digital transformation. Tercek
provides an essential guide to this vaporized world, with proven
strategies for those who want to master the process.
