The authors of the international bestseller Business Model
Generation explain how to create value propositions customers can't
resist
Value Proposition Design helps you tackle the core challenge of every
business -- creating compelling products and services customers want to
buy. This highly practical book, paired with its online companion, will
teach you the processes and tools you need to create products that
sell.
Using the same stunning visual format as the authors' global bestseller,
Business Model Generation, this sequel explains how to use the "Value
Proposition Canvas" to design, test, create, and manage products and
services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new
product meetings based on hunches and intuitions; it's for anyone who
has watched an expensive new product launch fail in the market. The book
will help you understand the patterns of great value propositions, get
closer to customers, and avoid wasting time with ideas that won't work.
You'll learn the simple process of designing and testing value
propositions, that perfectly match customers' needs and desires.
In addition the book gives you exclusive access to an online companion
on Strategyzer.com. You will be able to assess your work, learn from
peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the "Business
Model Canvas" from Business Model Generation, a tool embraced globally
by startups and large corporations such as MasterCard, 3M, Coca Cola,
GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success,
with value propositions that sell, embedded in profitable business
models."
