This agricultural history explores the transformation of the Santa Clara
Valley over the past one hundred years from America's largest
fruit-producing region into the technology capital of the world. In the
latter half of the twentieth century, the region's focus shifted from
fruits--such as apricots and prunes--to computers. Both personal and
public rhetoric reveals how a sense of place emerges and changes in an
evolving agricultural community like the Santa Clara Valley. Through
extensive archival research and interviews, Anne Marie Todd explores the
concepts of place and placelessness, arguing that place is more than a
physical location and that exploring a community's sense of place can
help us to map how individuals experience their natural surroundings and
their sense of responsibility towards the local environment. Todd
extends the concept of sense of place to describe Silicon Valley as a
non-place, where weakened or disrupted attachment to place threatens the
environment and community. The story of the Santa Clara Valley is an
American story of the development of agricultural lands and the
transformation of rural regions.