Using Twitter to Build Communities looks at ways for libraries,
archives, and museums to go far beyond Twitter as a "broadcasting" tool,
and highlights innovative methods to use the service to spark
communication and create ties within your institution's greater
community. Appropriate for the social media beginner as well as the
experienced user, it covers topics like: -Creating a Social Media
Strategy/Policy -Choosing the Right Software -Gaining Followers -How to
curate content -How and when to automate your feed -How and when to
embed your feed -How to use cross-platform strategies -Using Analytics
This book condenses years of research and expertise on using Twitter in
an institutional setting into one handy reference for launching or
reviving your organization's Twitter presence into an impactful medium
in your community.