Using Target Audience Analysis To Aid Strategic Level DecisionmakingPaperback, 23 December 2015

Albert Einstein famously stated that: "Any fool can know; the point is to understand." Over the past 20 years, the United States has known that there exist people with a profound hatred of all that it and the West are, and all that it stands for. During that time the American people and our allies abroad have known war in Iraq, in Afghanistan, and we know that today in Syria, Iraq, in Nigeria and North Africa those enemies plan and plot more violence and more hatred against us. Yet, do we really understand? If there is one observation that has been repeated by military commanders and policymakers alike from almost every nation in our various coalitions, it is the idea that we have not understood our adversary properly. Our nations have the world's most sophisticated intelligence gathering capabilities. We are masters of electronic intelligence, of human intelligence, of signal intelligence, open-source intelligence, and technical intelligence.