This book presents the handling of returned goods from a different
perspective. The book compares forward logistics operations with reverse
logistics operations.It is noted that Reverse logistics is not the
opposite of profitable forward logistics.There are many complexities
that are associated with reverse logistics operations that are addressed
in this book. Design of warehouse, utilisation of transportation
resources and allocation of human resource for handling returned goods
are some factors that push the retailers to focus on forward
logistics.Handling of returned goods costs $ 862 billion in USA. In
Europe along with business needs an important driving force behind the
implementation of reverse logistics operations is Government
legislation. It is noted that in the book that if the urban retailers
want to assure long-term profitability from their logistics operations
then they cannot ignore logistics operations as part of their business
strategy.