Over the next decade, two out of every three companies will face the
challenge of their corporate lives: redefining their core business.
Buffeted by global competition and facing an uncertain future, more and
more executives will realize that they must make fundamental changes in
their core even as they continue delivering the goods and services that
keep them in business today.
Unstoppable shows these managers how to look deep within their
organizations to find undervalued, unrecognized, or underutilized assets
that can serve as new platforms for sustainable growth. Drawing on more
than thirty interviews with CEOs from companies such as De Beers,
American Express, and Samsung, it shows readers how to recognize when
the core needs reinvention and how to deploy the hidden assets that can
be the basis for tomorrow's growth.
Building on the author's previous books, Profit from the Core and
Beyond the Core, this book shows how any company in crisis can
transform itself to become truly unstoppable.