A remarkable collection of exclusive, first-person stories on
leadership during the COVID-19 pandemic from 29 chief executives at
iconic Canadian companies.
Unprecedented is an extraordinary business book for extraordinary
times: a collection of exclusive, first-person stories on leadership
during the COVID-19 pandemic from twenty-nine chief executives at
Canada's most iconic and largest companies. These are unforgettable
accounts from senior leaders at companies on the front lines during the
pandemic--nursing homes, grocery stores, airlines, hotels, pharmacies,
shopping malls--along with valuable lessons on crisis management.
The insights in Unprecedented are remarkable. Readers get a seat at
the table when the CEO of Tim Hortons visits the White House to discuss
financial relief initiatives for business. Canada Goose's CEO tells of
retooling the parka maker to turn out surgical gowns. The head of one of
Canada's largest paper producers reveals what happened when the country
almost ran out of toilet paper.
COVID-19 is a shared challenge, a crisis that touches everyone.
Unprecedented captures that shared experience with personal essays
that mix struggle and achievement, fear, humour, and compassion. At
their heart, these are stories about overcoming adversity, a theme that
resonates with managers, professionals, entrepreneurs, and students of
business.
Unprecedented gives us rare insight into how leaders navigated the
pandemic and the social unrest and technological changes that marked
this era--what was gained, what was lost, and what was learned that can
help serve companies, employees, and customers better in an uncertain
future.
The authors' net proceeds from the sales of Unprecedented are being
donated to United Way Centraide Canada for COVID recovery across
Canada.
