A breakthrough framework for outperforming revenue growth - from the
world's leading pricing consultancy
Leading executives say their top concern is achieving and sustaining,
profitable growth. Yet many CEOs report that their growth levels are
stuck frustratingly below what they know their company is capable of,
and that they often investing in growth initiatives without seeing the
returns they were hoping for. Others achieve astonishing growth for a
while, only to come crashing back to earth. Why?
Companies lack the right framework to find true product-market-price
fit - not just in the short term, but sustainably. Coming to the rescue,
Unlocking Growth: Breakthrough Pricing Strategies to Acquire, Monetize,
and Retain Customers offers a roadmap for business leaders seeking
consistent, sustainable improvement to their sales numbers.
By putting price strategy at the center of their efforts, executives
will find a far more effective way to attract new customers, optimize
sales, and promote greater loyalty and lifetime value. Readers will find
hard-won lessons from the field brought together as a unified, intuitive
framework that will allow you to make immediate improvements to your
growth roadmap. Written with the CEO in mind, Unlocking Growth is your
manual to the alchemy of successful growth - learning from the best the
right way to acquire, monetize, and retain.
- Discover how to specifically diagnose the areas where your company's
growth strategy is falling short
- Learn how to combine winning price models with magic price points to
power customer acquisition, with special attention to the use of
"free"
- Identify a better approach to penetrating more deeply with your
customer base by differentiating your offering and innovating your
product the right way
- Keep more customers, keep them happy, and keep them longer, by
employing "the science of stickiness" and fighting churn before it
happens
- Be informed by first-hand accounts of successful growth pricing
initiatives at well-known companies in the US and beyond
With Unlocking Growth, you can avoid the pitfalls, leverage a wealth
of client data, and maximize profitability and success in the
marketplace.
