Ian Whitworth built national companies from nothing. Coronavirus
hammered some of them flat. Yet he's fine with that. Because when the
chaos is swirling and shit is getting real, there's opportunity. Now is
the time to put yourself in control - where no boss or virus can take
you down. So many talented people want to give it a shot, yet they're
held back by the big business myths. But success is simpler than your
crusty CEO wants you to think. Ian built his businesses on simple rules,
Year 6 maths, basic decency and no jargon. It generated profits that
made the bank people say: 'We've never seen anything like this before.'
Ian's advice is so readable that many of his readers have no interest in
commerce, they just like his dry humour and guidance on living a better
life. He takes you step-by-step through the whole entrepreneur
experience, from the day you open the doors through to when you pay
others to run the place for you. There are 60 short and often surprising
chapters in the trademark style of his popular 'Motivation for Sceptics'
blog, from 'Your Success Goals Are Built on Lies' to 'Business
Whack-A-Mole Skills' and 'Remote Work Sucks Unless You're Old'. Whether
you're running your own business, leading someone else's or freelancing,
Undisruptable is the only handbook you need. And one you'll actually
enjoy reading to the end.
