This new and completely updated edition is a comprehensive,
easy-to-read, "how-to" guide on user research methods. You'll learn
about many distinct user research methods and also pre- and post-method
considerations such as recruiting, facilitating activities or
moderating, negotiating with product developments teams/customers, and
getting your results incorporated into the product. For each method,
you'll understand how to prepare for and conduct the activity, as well
as analyze and present the data - all in a practical and hands-on way.
Each method presented provides different information about the users and
their requirements (e.g., functional requirements, information
architecture). The techniques can be used together to form a complete
picture of the users' needs or they can be used separately throughout
the product development lifecycle to address specific product questions.
These techniques have helped product teams understand the value of user
experience research by providing insight into how users behave and what
they need to be successful. You will find brand new case studies from
leaders in industry and academia that demonstrate each method in action.
This book has something to offer whether you are new to user experience
or a seasoned UX professional. After reading this book, you'll be able
to choose the right user research method for your research question and
conduct a user research study. Then, you will be able to apply your
findings to your own products.
