Tony Wilson

(Author)

Understanding Media Users: From Theory to PracticePaperback, 1 September 2008

Understanding Media Users: From Theory to Practice
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Print Length
232 pages
Language
English
Publisher
Wiley-Blackwell
Date Published
1 Sep 2008
ISBN-10
1405155671
ISBN-13
9781405155670

Description

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the *"*active audience" at the core of media studies.

  • examines the relationship between media and audiences by one of the world's leading media scholars
  • provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
  • charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
  • concludes with additional insights into the future of media reception in a global age

Product Details

Author:
Tony Wilson
Book Format:
Paperback
Country of Origin:
GB
Date Published:
1 September 2008
Dimensions:
22.61 x 14.99 x 1.27 cm
ISBN-10:
1405155671
ISBN-13:
9781405155670
Language:
English
Location:
Chichester, England
Pages:
232
Publisher:
Weight:
362.87 gm

Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.