This is a practical book on Indians psychology, their culture and how to
bridge the communication gap between India and the West. It is based on
real life experiences and will help you to become more effective while
doing business with Indians. About the author: Mr Subodh Gupta born and
brought up in India, has worked for about 12 years as an Entrepreneur,
an Engineer, a guest professor to various MBA schools, a training
consultant for The Times of India Group in India and about 3 years in
the UK as a freelance trainer and consultant.