If you want to attract and retain users in the booming mobile services
market, you need a quick-loading app that won't churn through their data
plans. The key is to compress multimedia and other data into smaller
files, but finding the right method is tricky. This witty book helps you
understand how data compression algorithms work--in theory and
practice--so you can choose the best solution among all the available
compression tools.
With tables, diagrams, games, and as little math as possible, authors
Colt McAnlis and Aleks Haecky neatly explain the fundamentals. Learn how
compressed files are better, cheaper, and faster to distribute and
consume, and how they'll give you a competitive edge.
- Learn why compression has become crucial as data production continues
to skyrocket
- Know your data, circumstances, and algorithm options when choosing
compression tools
- Explore variable-length codes, statistical compression, arithmetic
numerical coding, dictionary encodings, and context modeling
- Examine tradeoffs between file size and quality when choosing image
compressors
- Learn ways to compress client- and server-generated data objects
- Meet the inventors and visionaries who created data compression
algorithms