Using an engaging how-to approach that draws from scholarship, real
life, and popular culture, this textbook, now in its third edition,
offers students practical reasons why they should care about research
methods and offers a practical guide to actually conducting research
themselves.
Examining quantitative, qualitative, and critical research methods, this
new edition helps undergraduate students better grasp the theoretical
and practical uses of method by clearly illustrating practical
applications. The book features all the main research traditions within
communication including online methods and provides level-appropriate
applications of the methods through theoretical and practical examples
and exercises, including sample student papers that demonstrate research
methods in action. This third edition also includes additional chapters
on experimental design and methods of performance, as well as brand new
case studies throughout.
This textbook is perfect for students and scholars using critical,
cultural, interpretive, qualitative, quantitative, and positivist
research methods, as well as students of communication studies more
generally.
It also offers dedicated student resources on the Routledge.com book
page and instructor resources at https:
//routledgetextbooks.com/textbooks/instructor_downloads/. These include
links, videos, outlines and activities, recommended readings, test
questions, and more.
