Artificial Intelligence (AI) will change the lives of people and
businesses more fundamentally than many people can even imagine today.
This book illustrates the importance of AI in an era of digitalization.
It introduces the foundations of AI and explains its benefits and
challenges for companies and entire industries. In this regard, AI is
approached not just as yet another technology, but as a fundamental
innovation, which will spread into all areas of the economy and life,
and will disrupt business processes and business models in the years to
come.
In turn, the book assesses the potential that AI holds, and clarifies
the framework that is necessary for pursuing a responsible approach to
AI. In a series of best-practice cases, the book subsequently highlights
a broad range of sectors and industries, from production to services;
from customer service to marketing and sales; and in industries like
retail, health care, energy, transportation and many more. In closing, a
dedicated chapter outlines a roadmap for a specific corporate AI
journey.
No one can ignore intensive work with AI today - neither as a private
person, let alone as a top performer in companies. This book offers a
thorough, carefully crafted, and easy to understand entry into the field
of AI. The central terms used in the AI context are given a very good
explanation. In addition, a number of cases show what AI can do today
and where the journey is heading. An important book that you should not
miss!
Professor Dr. Harley Krohmer
University of Bern
"Inspiring, thought provoking and comprehensive, this book is wittingly
designed to be a catalyst for your individual and corporate AI
journey."
Avo Schönbohm, Professor at the Berlin School of Economics and Law,
Enterprise Game Designer at LUDEO and Business Punk
