Risk and uncertainty may sound scary, but today's best business leaders
are navigating both to gain strategic advantage over competitors--and
you can, too.
This guide for business leaders examines risk and opportunity through
the lens of some of the world's most respected visionaries, including
Howard Schultz, Andy Grove, Peter Huntsman, John Krafcik, Peter
Leibinger, Doug Hepper, and many more.
These visionaries looked beyond financial performance to see
opportunities--and they did so by understanding uncertainty. Then, they
decisively acted to create measurable results that coincided with the
future they envisioned.
Find out how they did it, and learn how to:
- identify, define, and convert uncertainty into value;
- become more opportunistic when facing uncertainty;
- develop the skill to spot where advantages are likely to emerge; and
- create an environment where managers and leaders complement each
other.
Filled with case studies on companies such as Hyundai, Starbucks, Roche,
and Intel, this guide delivers proven ways to create value and leverage
uncertainty. It is the culmination of a decade of research and
interaction with dozens of companies and growth leaders who prove that
pursuing a market driven strategy to navigating uncertainty will gain
measurable market advantage
