Since its emergence in Italy in 1968, one model of football fandom has
become the most dominant in the world: the ultras. Producing
choreography, chants, banners and pyrotechnics, ultras represent a
highly organised style of fandom that has an increasing global reach and
visibility. Over the last fifty years, ultras fandom has spread from
Southern Europe across North Africa to Northern and Eastern Europe,
South East Asia and North America. Their collective performance not only
distinguishes ultras from other football fans, but from many other forms
of group behaviour. Focusing on their common form of expression, this
book shows how members build an emotional attachment to their club that
valorises the insignia of that team while mobilising members against
opponents. As a collective with a shared, coherent sense of identity
based on an act of consumption, ultras represent an important site of
enquiry into masculinity and nationalism in contemporary society.