What started as a way to connect with friends and family is now one of
the largest advertising vehicles for small and large businesses.
Facebook users make 2 billion searches every month researching
everything from leading trends to local businesses. And with 94 percent
of social media marketers using Facebook as an advertising platform,
businesses won't want to be left in the dark. Perry Marshall, joined by
co-authors Thomas Meloche and Bob Regnerus, walk entrepreneurs and
businesses through the latest changes and enhancements to help them
pinpoint their ideal audience, and ultimately gain a ten-fold return on
their investment