Silver Medal Winner, Social Networking, 2012 Axiom Business Book
Awards
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book
Awards
The official word from Twitter on how to harness the power of the
platform for any cause.
As recent events in Japan, the Middle East, and Haiti have shown,
Twitter offers a unique platform to connect individuals and influence
change in ways that were unthinkable only a short time ago. In Twitter
for Good, Claire Diaz Ortiz, Twitter's head of corporate social
innovation and philanthropy, shares the same strategies she offers to
organizations launching cause-based campaigns. Filled with dynamic
examples from initiatives around the world, this groundbreaking book
offers practical guidelines for harnessing individual activism via
Twitter as a force for social change.
- Reveals why every organization needs a dedicated Twitter strategy and
explains how to set one
- Introduces the five-step model taught at trainings around the world:
T.W.E.E.T. (Target, Write, Engage, Explore, Track)
- Author @claired is the head of corporate social innovation and
philanthropy at Twitter, collaborating with organizations like Nike,
Pepsi, MTV, the American Red Cross, charity: water, Room to Read, the
Gates Foundation, the Skoll Foundation, the Case Foundation, National
Wildlife Federation, Kiva, the United Nations, Free the Children,
Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi,
The Acumen Fund
With more than 200 million users worldwide, Twitter has established
itself as a dynamic force, one that every business and nonprofit must
understand how to use effectively.
