True to Our Roots sets forth the simple but powerful management
principles that enabled Fetzer Vineyards under Paul Dolan to become one
of America's biggest and best-known wineries even as it was turning into
a model for sustainable businesses everywhere. Today, Dolan and Fetzer
are leading the California wine industry toward profound change in how
wineries and grape growers preserve their environment, strengthen their
communities, and enrich the lives of their employees, without
sacrificing the bottom line. This is truly a management revolution in
one of the most globalized, competitive industries on Earth.
The principles Dolan discovered and developed at Fetzer can be applied
to any business and by leaders at every level:
- A business is part of a much larger system
- A company's culture is determined by the context created for it
- The soul of a company is found in the hearts of its people
- The future can't be predicted, but it can be created
- There is a way to make an idea's time come
Filled with personal anecdotes and practical wisdom, this book offers
inspiration and guidance to business managers who see the compelling
need to build and grow healthy, sustainable organizations. For all
readers, True to Our Roots provides both a fascinating glimpse into
the California wine industry and heartening proof that business can do
well by doing good.
