"Tricks of the Trade" will help students think about research projects.
Assisted by Becker's sound advice, students will be able to make better
sense of their research and simultaneously generate fresh ideas on where
to look next for new data. Becker's tricks cover four broad areas of
social science: The creation of the "imagery" to guide research; methods
of "sampling" to generate maximum variety in the data, the development
of "concepts" to organize findings, and the use of "logical" methods to
explore systematically the implications of what is found. Becker's
advice ranges from simple suggestions such as changing an interview
question from "Why?" to "How?" (as a way of getting people to talk
without asking for justification) to more technical advice such as how
to manipulate truth tables.