Travel Writing for Tourism and City Branding is an insightful,
expert-led book which provides tourism students with a practice-based
approach to producing researched literary travel writing on an urban
destination, using the writing process as a research tool in itself. The
book is scientifically supported with full academic references for
researchers.
On a global basis, city councils and destination managers are seeking
new ways to commission and sponsor professional content authors as part
of place-branding projects for tourism development. Given the increasing
prevalence of such content within the tourism industry, this book
provides a cohesive overview of literary travel writing, presenting it
as an enquiry process that can be applied by writer-researchers to
spaces that have value to them. Travel writing is presented as a
methodological practice that researchers can learn and apply to their
own projects, both in academic settings and in commercial city branding.
Examples of literary travel writing are carefully examined throughout
and their affects refracted through further work. Enriched with a wealth
of case studies, chapters are presented in such a way that readers can
take the work as a model for their own projects.
This informative and practical volume will be of great interest to
students of tourism marketing, destination marketing, place branding and
travel writing, as well as current creators of commercial tourism
marketing content.
