This book provides a comprehensive introduction to travel marketing,
tourism economics and the airline product. At the same time, it provides
an overview on the political, socio-economic, environmental and
technological impacts of tourism and its related sectors.This
publication covers both theory and practice in an engaging style, that
will spark the readers' curiosity. Yet, it presents tourism and airline
issues in a concise, yet accessible manner. This will allow prospective
tourism practitioners to critically analyze future situations, and to
make appropriate decisions in their workplace environments. Moreover,
the book prepares undergraduate students and aspiring managers alike
with a thorough exposure to the latest industry developments.
"Dr. Camilleri provides tourism students and practitioners with a clear
and comprehensive picture of the main institutions, operations and
activities of the travel industry."****
Philip Kotler, S.C. Johnson & Son Distinguished Professor of
International Marketing, Kellogg School of Management, Northwestern
University, Evanston/Chicago, IL, USA
"This book is the first of its kind to provide an insightful and
well-structured application of travel and tourism marketing and
economics to the airline industry. Student readers will find this
systematic approach invaluable when placing aviation within the wider
tourism context, drawing upon the disciplines of economics and
marketing."**
Brian King**, Professor of Tourism and Associate Dean, School of Hotel
and Tourism Management, The Hong Kong Polytechnic University, Hong
Kong*
"The remarkable growth in international tourism over the last century
has been directly influenced by technological, and operational
innovations in the airline sector which continue to define the nature,
scale and direction of tourist flows and consequential tourism
development. Key factors in this relationship between tourism and the
airline sector are marketing and economics, both of which are
fundamental to the success of tourism in general and airlines in
particular, not least given the increasing significance of low-cost
airline operations. Hence, uniquely drawing together these three themes,
this book provides a valuable introduction to the marketing and
economics of tourism with a specific focus on airline operations, and
should be considered essential reading for future managers in the
tourism sector."***
Richard Sharpley**, Professor of Tourism, School of Management,
University of Central Lancashire, UK
"The book's unique positioning in terms of the importance of and the
relationships between tourism marketing, tourism economics and airline
product will create a distinct niche for the book in the travel
literature."**
C. Michael Hall**, Professor of Tourism, Department of Management,
Marketing and Entrepreneurship, University of Canterbury, Christchurch,
New Zealand
"A very unique textbook that offers integrated lessons on marketing,
economics, and airline services. College students of travel and tourism
in many parts of the world will benefit from the author's thoughtful
writing style of simplicity and clarity."**
Liping A. Cai**, Professor and Director, Purdue Tourism & Hospitality
Research Center, Purdue University, West Lafayette, IN, USA
"An interesting volume that provides a good coverage of airline
transportation matters not always well considered in tourism books.
Traditional strategic and operational issues, as well as the most recent
developments and emerging tr
